2 Easy Online Strategies For Your Next Big Event

Big events, such as concerts, conferences, Easter, and Christmas, require effective promotion to attract attendees and make the event a success. Your website is an essential tool for promoting big events. I want to help small businesses and churches discover how to use their website to promote and manage big events. Here are 2 easy strategies to implement before your next big event.

1 | Use Landing Pages for Different Event Elements

In most cases during your promotion period, your website visitors are heading to your website to find specific information about your big event. The key is to make it easy to find! Landing pages allow you to provide more detailed information about each element of the event and encourage attendees to learn more. Not only will it help your visitor get the info they need but the landing page can also be aligned with the branding for the event as well, giving complete cohesiveness to your online presence and in-person.

Each landing page should include a clear call-to-action (CTA) that directs visitors to take the desired action, such as buying tickets or getting directions.

Having a Squarespace website makes it easy to create a landing page for your event and make it the first thing visitors see.

2 | Leverage Social Media

We all know social media is a powerful tool for promoting events and engaging with attendees. But often times we get caught up in the actual event that we miss out on leveraging social media.

Creating a hashtag for your event can help generate buzz as well as user-generated content from your event. It’s a small step to implement but could prove to be easy and deliver content to use later.

Not sure where to start?

So you have a big event coming up… are you ready? Schedule a call with us and let us know how we can help you set up your website for your next big event.